“Who does what around here, anyway?”

Clearly defined roles among ad agency (and other creative service firm) members are imperative for efficient workflow. While employee responsibilities often cross over several areas, there are a few underlying roles that should remain static.

Over the coming days, I’ll begin posting a series of recommended job descriptions for key agency roles, including:

  • President
  • COO
  • Traffic Manager
  • Account Executive
  • Account Coordinator
  • Creative Director
  • Copywriter
  • Art Director
  • Production Artist
  • Web Developer
  • Print Production Manager
  • Media Buyer
  • Accounting Manager

I hope you’ll find this information helpful as you move into the 2010 business year, and toward improved workflow efficiency!

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